October 13, 2025
" An adverse action notice is a correspondence a lender sends to explain why they denied your credit request or made other negative changes to your existing account."
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Since lending money via a loan or credit card is risky by nature, creditors frequently assess the risk profile of borrowers to ensure they meet their lending criteria. If you submit a credit application and don’t get approved, the creditor must tell you why in the form of an adverse action notice. While you may want to toss it out, the adverse action letter can provide you with valuable insight into how to move forward.
Read on to learn what adverse action notices include and the next steps you can take after receiving one.
Table of contents:
An adverse action notice is a correspondence detailing why a lender denied your credit application or made any other unfavorable decision. These negative decisions are known as adverse actions, and they’re usually made after reviewing a consumer’s credit report or if the creditor’s policies have changed.
The lender must send an adverse action notice within 30 days of receiving the credit application. According to the Federal Trade Commission (FTC), an adverse action notice can be oral, written or electronic.
Adverse action notices are required by the following federal laws to ensure that consumers maintain their rights and that credit issuers disclose all relevant information:
An adverse action letter must include the following information:

If you’ve recently received an adverse action notice, you may be wondering why. The most common adverse actions include credit denial, credit limit reduction, interest rate increases and account suspensions or closures.

Perhaps the most common type of adverse action, credit denial, occurs when a lender reviews your credit report and deems you ineligible or otherwise unfit for a line of credit. Typically, denial occurs for the following reasons:
Another form of credit denial is “adverse approval,” which occurs when you deny a counteroffer made by a creditor. For example, if you apply for a credit card with a 10 percent interest rate and no annual fee, the creditor may review your credit report and offer you modified terms of a 15 percent interest rate and a $100 annual fee. If you reject these terms, you will receive an adverse action notice.
How to avoid this type of adverse action: Overall, good credit health is necessary to get approved for a new line of credit. Before applying, make sure you can verify your income and work to pay down your debt if your debt-to-income ratio is over 36 percent.
Credit limits gauge how comfortable a lender feels lending you money. If a lender decides you’re a risky borrower, they may decide to lower your credit limit. If you receive an adverse action notice due to a credit limit reduction, make sure to check what your new limit is. Then, work to pay down your balance to keep your credit utilization rate under 30 percent.
You may also receive an adverse action notice after requesting a higher limit on a credit card. If a creditor denies your request or provides a counteroffer, it may be because:
How to avoid this type of adverse action: To prove to lenders that you’re a responsible buyer, avoid carrying a high balance month over month, make on-time payments and limit the number of new accounts you open within a short time frame.
If a credit issuer raises your APR, they have to provide 45 days of notice before taking action. It’s important to note that there are two instances where your interest rate may increase, but you will not receive an adverse action notice:
How to avoid this type of adverse action: The best way to avoid paying any interest at all is to pay off your balance in full every month. To avoid an increase in interest rate, maintain responsible credit management habits.
A credit account suspension means that your ability to make new purchases on the card is revoked, but the account is still operational and you’ll need to continue to make on-time payments. This usually happens if:
To reactivate your account, your creditor will contact you with specific instructions. Note that you will not receive an adverse action notice if your card issuer suspends your credit account due to a stolen or lost card or fraudulent activity.
If the reason for your account suspension is not swiftly resolved, your credit issuer may decide to close your account altogether. The effect an account closure will have on your score depends on the state of the account when closed. If you are in good standing, your score will most likely not be dinged. However, if the account is in default and has been sent to collections, this could stay on your credit report for seven years and have negative consequences.
If your creditor decides to close your account for a reason that is unrelated to your credit score, they are not required to send an adverse action notice. If this happens, consider contacting your creditor to discuss the reason for the closure.
How to avoid this type of adverse action: To keep your account active and in good standing, regularly use your credit card to make purchases and make on-time monthly payments.
Once you understand the cause of your adverse action notice, you’ll want to read the fine print to understand your consumer rights to help you determine which steps to take next.
An adverse action notice won’t hurt your credit score or appear on your credit report. However, if the lender pulls a hard credit inquiry, your credit may take a minor temporary hit. While hard inquiries stay on your credit report for two years, their effects on your credit typically last under a year.
Once you’ve received an adverse action notice, you’ll want to ensure the situation is handled properly, which will help prevent another denial. Specific actions will depend on the type of adverse action your creditor takes. As a general rule of thumb, consider the following tips:
Once you’ve handled the logistics, look into working with Lexington Law Firm on your credit situation. We could help you pursue creditworthiness with our services by addressing inaccurate information on your credit reports.
Although receiving an adverse action notice is unfortunate, it’s also avoidable. By maintaining good credit health, you’ll set yourself up for success and open the doors to more financial possibilities.